Built by operators
We don't sell AI.
We build the systems
that turn it into growth.
Operators, not advisors. We build and run the loop that connects signal, content, distribution, and outcome.
15+ years building consumer products that compound.
Mercuric system
Insight × execution
4 inputs · 3 outputs
Loop closed
Mercuric system
Insight × execution
4 inputs · 3 outputs
Loop closed
Why we exist
The market sells tools, campaigns, or content in a silo. Nobody closes the loop.
Four things have to happen for content to move organic growth: measure where you are missing, decide what to write, write it well, and track what each piece changed. Everyone in the market owns one or two of those and hands you the rest. We built the one thing that does all four.
Who does what
4 stepsVisibility tool
Gives you a score
Agency
Gives you a campaign
Content shop
Gives you volume
Mercuric
Gives you a content system
One row does all four
4 / 4
The team
Hustlers and operators.
Not theorists.
Principal
Mohit Chitlangia
Product · Growth · Partnerships
15+ years building consumer internet from zero to scale across fintech, consumer, and marketplace. Founded Mercuric because AI demands a new pairing of sharp strategy and real execution.15+ years building consumer internet from zero to scale across fintech, consumer, and marketplace. Led product, growth, and partnerships at high-growth companies. Founded Mercuric because the shift towards AI demands something new: sharp strategy paired with exceptional execution to unlock real growth for brands.
Partner & Advisor
Yougender Bhatia
SEO · Content · Paid Social
16+ years building online presence for brands across D2C, travel, and healthcare. Former Head of SEO at Cleartrip India, now running organic and paid growth for consumer brands.16+ years building online presence for brands across D2C, travel, and healthcare. Former Head of SEO at Cleartrip India, now an independent consultant running organic and paid growth for consumer brands. At Mercuric, he's leveraging AI to take this expertise to the next level by helping brands achieve better growth.
15+
Yrs avg exp
D2C
Consumer focus
100%
Operator-led
Mercuric is the content system we always wished existed when we were inside high-growth consumer tech companies.
Why trust us
Early-stage. Not unproven.
We ship.
A free audit on your own market before any retainer. Real numbers, not a pitch.
We have built.
15+ years across acquisition, activation and retention. AI is the latest layer.
We stay.
No handoff. No filed deck. We run the system and iterate.
No logo wall yet. We are running proofs of concept with brands in fine jewellery, consumer healthcare, fintech and travel, and wealth management. Every one starts with a free baseline on the brand's own market, so nobody commits on a promise.
Honest filter
Right fit or wrong fit.
Know before you reach out.
- Want execution, not just insight
- Serious about AI-led growth
- Willing to iterate on real data
- Investing in systems, not campaigns
- Frustrated with low-quality automation
- Want an operating partner
- Looking for a SaaS subscription to run alone
- Want someone to set up tools and walk away
- Need a quick report, not an operating system
- Expect results without iteration cycles
- Prioritising content volume over citation quality
- Not open to changing how growth works
Not sure where you land? Run the AI audit. The data usually makes it obvious.
Operators talk to operators.
Tell us what you're building.
Built by operators. Engineered for compounding.